Media & Communications
Laine brings extensive PR experience to the DARKHORSE team. Having come from a strong agency background, she has worked across a breadth of luxury, FMCG and corporate brands.
She has experience in everything from large scale communication campaigns, corporate comms and ongoing brand management, to new restaurant openings, charity initiatives, guerilla marketing projects, product launches, and influencer management.
Laine thrives off the fast-pace nature of the media industry and enjoys creating strong relationships with her clients and team. She understands how important it is to maximise creativity, encourage outside thinking and have an ‘always on’ approach. With a can-do attitude, Laine loves a good challenge and is prepared to step up to get any job done – no matter how big or small!
As the Head of the DARKHORSE Public Relations team, Laine overseas the entire PR client portfolio contributing to the overall strategy and implementation of each campaign and project.