Ask Liam what the secret to success is and he will tell you that it takes “a lot of hard work, staying one step ahead of the rest and a fantastic imagination,” that is the philosophy and passion that he brings to DARKHORSE.
Established in November 2012, DARKHORSE thrives on the creative process, delivering unique experiences that drive an increased level of brand engagement and loyalty to its clients.
Liam has a diverse background having gained a Bachelor of Parks, Recreation and Tourism Management from Lincoln University before embarking on a career in the outdoors as an instructor at Outward Bound New Zealand, and later co-founding Back-country NZ, a leading adventure guiding company based in the South Island, NZ.
While pursuing his passion for snow sports, Liam has worked as a Ski Patroller in New Zealand and the USA, and later a professional Heli-ski Guide for five consecutive seasons, gaining qualifications in Rock Climbing, Mountaineering, White Water Kayaking, Risk Management, Advanced Emergency Care and Avalanche forecasting.
There was a shift in focus for Liam when he realised the potential for experience based events for corporations and their staff, along with catering for individuals. In July 2007 Liam established Exclusive Events NZ in the popular resort town of Queenstown, focusing solely on destination and event management. Liam now has over ten years experience producing large scale events and bespoke adventures throughout New Zealand. Having worked with several of NZ’s leading companies and prominent individuals including Sir Richard Branson, and Prime Minister John Key, Liam has learnt the importance of delivering premium service with the quality of an international standard.
The development of DARKHORSE along with business partner Mike Hewitt is an exciting opportunity to challenge the traditional thinking around brand management and marketing taking a refreshing approach to PR and activations.