Magdalen Ford


Magdalen (Magda) comes from a strong agency background working with both corporate and lifestyle brands ranging from banks and government agencies, to luxury champagne and car brands. Magda brings a strong blend of strengths to her role, with public relations and copywriting at the fore, alongside strategy development, marketing, social media and event management. She has a restless focus on delivering results, and will always go the extra mile to meet business objectives.

With an ability to deliver work independently and to a high standard, Magda manages many of DARKHORSE’s key accounts while also working on new business initiatives and overall company growth. With a strong interest in media relations and the ever-changing media environment Magda enjoys lasting relationships with journalists across the breadth of her client’s industries and sectors. Her flair for copywriting has led her to be called upon to write across multiple mediums from personal blogs for the CEO to website copy and corporate communications strategies.

Magda is an adept strategic thinker with experience managing media during high pressure situations, having managed communications for major business announcements and crisis situations. She also has extensive experience in social media strategy and community management.